“Bologna, 1st April 2020 – Mixer Cocktails has been awarded the distribution in Italy of the two super premium brands G’VINE and SAINT JAMES.
With a volume of 4.4 million litres, Saint James is the brand of Rhum Agricole, produced in Martinique, plus important and sold worldwide; it represents a perfect synergy with Mixer mixing products and will exploit these complementarities to offer an increasingly strong and complete catalogue, selected on the needs of demanding Italian bartenders and mixologists.
With this agreement, Mixer strengthens its position in the rum sector, where it is already present with the ISLA COIBA rum range resulting from the acquisition in 2018 and adds considerable critical mass in the spirits portfolio. Within the rum category, the Agricultural Rum segment is the only one to impose high levels of regulation of the production process and the market for Agricultural Rum in Europe is growing strongly.
The distributed products will be:
RHUM SAINT JAMES Royal Blanc 40°
RHUM SAINT JAMES Royal Ambré 40°
RHUM SAINT JAMES Vieux 7 ans 43°
RHUM SAINT JAMES Vieux 12 ans 43°
RHUM SAINT JAMES Vieux 15 ans 43°
RHUM SAINT JAMES Vintage 2001 43°
From Agricultural Rhum to G’Vine you change Continent, climate, raw materials and distillation but not the spoken language: in fact G’Vine is the first Gin produced by Maison Villevert in France, precisely in the Cognac area. And another gin comes from Maison Villevert: Nouaison, with a stronger character than the delicate G’Vine Floraison.
The distributed products will therefore be
Gin G’VINE FLORAISON 40°
Gin G’VINE NOUAISON 45°
With a forecast of average annual weighted growth (CAGR) of 9.1% in the period 2018-2023 (source 2019 IWSR drinks market analysis) Italy is one of the markets that confirms the gallop in the Gin Super Premium category which is one of the most dynamic sectors of the spirits market.
Mixer will have exclusive rights for the distribution of the “”G’Vine”” and “”Saint James”” brands in Italy for the HORECA wholesale and retail channels.
Thanks to its proven success and its proven ability to handle super premium and blending products, it is the ideal platform to further strengthen the presence of these two important brands within Horeca.
In line with the company’s growth strategies, with this initiative Mixer further consolidates its presence in the Italian spirits market, with particular reference to the super premium segment. The agreement also represents an important opportunity in terms of strengthening the commercial structure and expanding distribution.
Mixer is one of the major European players in the BAR MIX sector, with leadership on the core product concentrated fruit pulps in the Italian, Spanish, Irish and Greek markets.
The proprietary product portfolio includes the brands MIXER, POLPOSITA and ISLA COIBA and joins the important and renowned agencies of Gunpowder Irish Gin, Wenneker liqueurs and Stalinskaya Vodka”