Company history

Mixer yesterday, today and tomorrow


Mixer Srl was born in 1990 together with the diffusion of American Bars in Italy and the arising of a more refined, natural and fruit (frequently exotic and tropical) fruit based. Since its early days, the company has been an innovative producer of concentrated fruit pulps, already bottled in “”Speed Bottle”” containers to facilitate the work of the bartender, and is an evolution of existing syrups.


Moreno Salmi (at left) with the founding partners of Mixer


Moreno Salmi, creator of the Mixer brand and founder of the company of the same name, revolutionized the Industry with the “fruit in the bottle” in fact, the Mixer concentrated pulps are made of 100% natural, non-pasteurised fruit purée which is vacuum concentrated at low temperature. The concentrated Mixer pulps guarantee a high yield in the mix, both in terms of taste and aroma and productivity. Not only they make it possible to replicate a high standard of drink quality in any situation and time of the year by eliminating waste, but they also save time and effort for the bartender, increasing consumer satisfaction on the one hand and profit margins from the sale of the drink for the shopkeeper on the other. In addition to an innovative product concept Mixer has patented the container, the Speed Bottle with pourer, a professional and easy-to-use packaging that allows an exact dosing of the product and maintains its organoleptic properties over time.


The original design of the patented speed bottle


Today, Mixer carries on its innovative path through a constant research and development of the exotic flavours and variations which are the most requested on the market, each year new flavours are launched offering thus an unparalleled range. In addition, the company is continuously committed to adapting its production to the demand for increasingly natural ingredients. Today Mixer exports its products to 48 countries around the world, maintaining its position as a leading company in the “”Fruit purée and Bar mix”” category




Mixer: the mission

Mixer is the flagship brand on the European market of the concentrated fruit pulps for mixing use, because it is the pioneer brand which launched this product category.

Our mission is: identify and propose the best solutions to prepare excellent fruit-based drinks for anyone who creates cocktails either by profession or as a passion.

Our daily commitment is: to bring in the final drink all the full flavour and scent of the originally picked fruit.



Mixer promotes responsible drinking which should be fruit based

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